Half Of All Gadgets Returned To Stores Actually Work
by James Marzano on May.16, 2006, under Usability, User Experience
Half Of All Gadgets Returned To Stores Actually Work: “More and more, Americans are being caught in a dilemma: They love electronic gadgets with lots of bells and whistles. But they’re also frustrated when they get their new toys home and find out they aren’t easy to install or operate. Half the products returned to stores are in good working order, but customers can’t figure out how they work, says a recent study conducted at the Technical University of Eindhoven in the Netherlands. On average, American consumers will try for just 20 minutes to get a new gadget to work before giving up, the study adds.”
(Via Gizmodo.)
October 1st, 2006 on 9:51 pm
that’s true of my company (Dell). I heard a rumor that the number is closer to 75%. People don’t read manuals.